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Equity is a fundamental component of quality and every patient must receive the right care, at the right time, in the right way and according to their unique needs to ensure the best health care and health outcomes for all. There are real and tangible benefits to health care institutions that invest in incorporating equity goals and objectives to identify and eliminate disparities. This strategy overview provides a high-level overview of these benefits and how they can help motivate individuals and organizations to make equity a priority.